Basic Attention Token
The Basic Attention Token is a utility token built on the Ethereum blockchain, designed to try to make digital advertising more fair and transparent. The token is used to evaluate the user’s attention within the platform, to pay publishers for their advertising spaces and to compensate users for viewing or clicking on their ads. To fulfill its mission, the BAT ecosystem relies on Brave, an open-source, privacy-oriented browser designed to block trackers and malware. Brave leverages blockchain technology to track user interests anonymously and securely and rewards publishers accordingly.